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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

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Speaker Name

Short speaker biography. 

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

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Speaker Name

Speaker Title

Short speaker biography. 

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Livestream - 2025 GRAMMY U Conference Hub
04
/
25
/
2025
 
2:00pm
 - 
04
/
26
/
2025
 
11:00pm
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Watch the 2025 GRAMMY U Conference Live

April 25-26

Join GRAMMY U for the 2025 GRAMMY U Conference in New York on April 25-26 – featuring keynote speakers, GRAMMY-winning artist Laufey, and GRAMMY-winning artist and actress Coco Jones!  


Not able to attend in person in New York City? No problem.

Be sure tune in on YouTube or Twitch to watch from wherever you are! 


To see the full schedule of the conference and all panelist details, visit this link.


View the full Program Book here.

Keynote Conversation:

Crafting a Multifaceted Career with Coco Jones

Keynote Conversation:

Reimagining Contemporary Music with Laufey 

Influencing the Industry:

How Content Creators are Redefining Media

GRAMMY U Unwrapped:

"Family Business" by Lawrence

 GRAMMY U Live! Sync, Sound & Strategy

with Blu DeTiger

 GRAMMY U Live! Sync, Sound & Strategy

with Riggs Morales

 GRAMMY U Live! Sync, Sound & Strategy

with Bob Bruderman

Livestream Schedule

April 25

DAY 1 OF CONFERENCE

 

PANELS:
6-7:15 p.m.

Keynote: Crafting a Multifaceted Career with Coco Jones

Moderated by Jasmine Gordon

 
7:30-9 p.m.

GRAMMY U Live! 

Sync, Sound & Strategy

with Bob Bruderman, Blu DeTiger, and Riggs Morales

Moderated by Sam Kopec & Della Anderson


9:15-10:30 p.m.

Influencing the Industry:

How Content Creators are Redefining Media

with Davis Burleson, Anthony Gargiula, Jonathan Tilkin & Julian Shapiro-Barnum

Moderated by Tiff Baira

april 26

DAY 2 OF CONFERENCE


PANELS:
 10:15-11:30 a.m. 
GRAMMY U Unwrapped:

"Family Business" by Lawrence

with Clyde Lawrence, Jonny Koh

& Jordan Cohen


11:45 a.m. - 1 p.m.

Keynote: Reimagining Contemporary Music with Laufey

Moderated by Jack Coyne

Schedule

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

1 pm

Plenary Session

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

Location: Pink Room

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel. 

Location: Orange Room

Keynotes

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Coco Jones

GRAMMY-Winning Artist & Actress

Coco Jones has captivated the world with her timeless artistry, sensual voice and emotive songs to become R&B’s breakout artist. She signed with High Standardz/Def Jam in 2022 and released the EP What I Didn’t Tell You with the lead single “ICU,” which has been certified platinum. She’s been nominated for an impressive seven Grammy Awards—including the coveted Best New Artist accolade— and won in 2024 for Best R&B Performance “ICU.” The song was lauded by fans and critics alike and peaked at #1 on the Billboard R&B Airplay chart, leading to Best New Artist wins at the BET Awards, The Soul Train Awards and NAACP Image Awards.

 

With the release of 2x GRAMMY nominated song “Here We Go (Uh Oh),” as well as “Most Beautiful Design” Ft. London On Da Track and Future and “Taste,” this next chapter finds the multihyphenate singer/songwriter and actress embarking on her debut album and stepping into an era of empowerment and connection.

 

Coco Jones was raised in Nashville, TN by a mother who was also a singer, and a father who played in the NFL. Early on, she learned the importance of following her dreams. She began recording at the age of 9 and was called to acting—first as a recurring guest on Disney’s musical sketch comedy, So Random!, and in 2012, as the golden-voiced love interest in the network’s TV movie, Let It Shine. Since then, she’s showcased her formidable acting skills playing Hilary Banks in Peacock’s Fresh Prince reboot, Bel-Air and Netflix’s Vampires vs. the Bronx. Her visibility has made her a role model for Black women.

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Laufey

GRAMMY-Winning Artist

Laufey (pronounced lāy-vāy) is a 25-year-old Icelandic-Chinese composer, singer, producer, and multi-instrumentalist who writes songs inspired by jazz greats and classical masters while possessing a point of view that could only be conveyed by a 21st-century twentysomething. “My goal is to bring jazz and classical music to my generation through a more accessible road,” she explains. 

Raised between Reykjavík and Washington, D.C. with annual visits to Beijing, Laufey  grew up playing cello as well as piano and became hooked on the jazz standards of Ella Fitzgerald after digging through her father’s record collection. In 2020, while still a student at Berklee College of Music,  she released her debut single “Street by Street,” which caught the attention of young audiences worldwide and quickly garnered Laufey a dedicated fanbase online. In 2022, she released her debut full-length Everything I Know About Love, which reached #1 on Billboard’s Alternative New Artist Album chart while lead single “Valentine” reached #1 on the Spotify Jazz Chart.

Her 2023 sophomore album Bewitched saw wild success around the world, winning the GRAMMY Award for Best Traditional Pop Vocal Album, debuting #2 globally on Spotify and setting the record for the biggest Jazz debut in history on Spotify. The album received widespread critical acclaim with the Los Angeles Times calling her a “musical tour de force.” Off the back of the album’s massive success, Laufey’s tours immediately sold-out worldwide, including dates at the Hollywood Bowl, Radio City Music Hall, Royal Albert Hall and Sydney Opera House. Festival headline sets, editorial features in Vogue, appearances on late night TV and at the 2024 Met Gala cemented her status as a “Gen Z It Girl” (The New York Times). Today, she has over 4 billion streams across all platforms and is the biggest streaming artist from Iceland in the world.


Other

Frederick Wilson will be speaking about their experience working as a freelance journalist.

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Other

Alex Druckrey will be speaking about their experience as a designer and organizer of design events.

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Health & Safety Guidelines

An inherent risk of exposure to infectious disease exists in any public space where people are present. By attending, you expressly agree to comply with any and all rules and safety guidelines put in place, and voluntarily assume all risks related to infectious disease exposure, waiving all claims and potential claims against the event organizers, venue, and their affiliated companies relating to such risks. Of course, any person who is not feeling well, or who is experiencing any symptom of infectious illness (including but not limited to COVID-19), should not attend any Recording Academy event. The Recording Academy will endeavor to promptly notify all attendees of any policy changes, further protocols or new requirements beyond those set forth herein.


Questions? Reach out to grammyu.events@grammy.com for assistance.

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